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Retailers Eye Alternative Fulfillment
February 2, 2021
 Bringg released its 2021 Bringg Barometer: State of Retail
Delivery & Fulfillment, which highlights findings from a recent survey of 1,000
US enterprise retailers and brands. The survey uncovered current strengths and
weaknesses in online fulfillment capacity and variety of fulfillment services,
and top fulfillment priorities for 2021.
In 2020, the retail industry faced immense challenges as many retailers were
ill-equipped to immediately and effectively meet consumers’ changing demands.
Many of those surveyed invested in new fulfillment channels since the beginning
of the pandemic, including curbside pickup (51%), BOPIS (33%), alternative
pickup locations (28%), and same-day delivery (27%). Though these channels
proved to be effective throughout the pandemic and over the holiday season,
retailers have recognized the need to continually invest in fulfillment
capabilities and adjust current capabilities.
Retailers and brands surveyed reported that they are prioritizing adding
alternative pickup locations (30%) and BOPIS (24%) in the next six to 12 months.
However, less than half of the retailers surveyed work with a technology vendor
to streamline operations.
“In order to be successful at scale, it is important for retailers to understand
that the complexities of creating efficient operations are always much larger
than anticipated,” said Guy Bloch, CEO of Bringg. “There are many lessons coming
out of 2020 for the retail industry, including the critical advantages that
external support provides when it comes to optimizing fulfillment operations. If
these channels are to remain in place as a long-term answer to eCommerce
fulfillment, retailers must consider a partner that specializes in digitizing,
connecting and orchestrating between systems and stakeholders.”
Additional survey findings include:
The biggest pain points when it comes to scaling delivery are working with
multiple fleets (36%), scheduling delivery times with customers (30%), and lack
of real-time visibility once the order is out for delivery (20%)
Lack of visibility (39%) and lack of brand control (31%) are the biggest pain
points when it comes to working with external fleets for delivery, followed by
cost (29%)
When it comes to pain points associated with delivering on time, retailers
reported the number of drivers available (29%), dispatch and routing issues
(20%), and travel distance between warehouse, retail location, etc. and delivery
point (19%)
 “COVID-19 put an enormous amount of pressure on eCommerce, leaving retailers in
a rush to implement fulfillment capabilities that met changing consumer
behaviors and demands,” said Bloch. “As we look at 2021 and beyond, especially
as eCommerce is expected to account for 19.2% of all retail sales by 2024,
retailers that prioritize delivery and fulfillment operations will see greater
operational efficiencies and provide premium customer experiences. We recognized
that in order for Bringg to continue to be a trusted partner and help our
customers adjust to these capabilities, it was important for us to make changes
internally. As a result, we refreshed our technology and our entire brand to
ensure that our customers are adequately supported now and in the future.”
Bringg’s new brand reflects the changes of the market and is structured to
prioritize its focus on customer success. Its technology and customer support
teams now move at the same speed, if not faster, than the market dictates to
help its customers make the necessary adjustments as needed so that they can
keep up with, if not stay ahead of, consumer demand. As a result of these
updates, Bringg is the most efficient and fast solution on the market for
retailers that need to remain agile and innovative while providing exceptional
customer experiences |
