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2020 U.S. E-Commerce Sales Surged 32%

February 22, 2021

The Census Bureau of the Department of Commerce detailed an estimate of U.S. retail e-commerce sales for the fourth quarter of 2020, adjusted for seasonal variation, but not for price changes, was $206.7 billion, a decrease of 1.2 percent (0.7%) from the third quarter of 2020. Total retail sales for the fourth quarter of 2020 were estimated at $1,477.0 billion, an increase of 0.5 percent (0.4%) from the third quarter of 2020. The fourth quarter 2020 e-commerce estimate increased 32.1 percent (2.1%) from the fourth quarter of 2019 while total retail sales increased 6.9 percent (0.5%) in the same period. Ecommerce sales in the fourth quarter of 2020 accounted for 14.0 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2020 totaled $245.3 billion, an increase of 23.1 percent (0.7%) from the third quarter of 2020. The fourth quarter 2020 e-commerce estimate increased 32.1 percent (2.1%) from the fourth quarter of 2019 while total retail sales increased 6.9 percent (0.5%) in the same period. Ecommerce sales in the fourth quarter of 2020 accounted for 15.7 percent of total sales.

Total e-commerce sales for 2020 were estimated at $791.7 billion, an increase of 32.4 percent (1.8%) from 2019. Total retail sales in 2020 increased 3.4 percent (0.4%) from 2019. E-commerce sales in 2020 accounted for 14.0 percent of total sales. E-commerce sales in 2019 accounted for 11.0 percent of total sales.

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