Walmart Announces Plans To Acquire Zeekit, a Leading Virtual Fitting
Room Platform, To Enable Enhanced and Social Shopping Experience for
By Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S.
May 13, 2021
Over the last few years, we’ve been working hard to expand our apparel
assortment to include quality, on-trend and accessible fashion to help
customers outfit their closets no matter their personal style or budget.
But, in an increasingly online-driven category, customers not only want
variety in styles, but also an inspiring and personalized digital
experience that makes shopping for apparel easy, fun and social.
That’s why I’m thrilled to announce Walmart’s plan to acquire Zeekit, a
female-founded, Israeli-based company that combines fashion and
technology through its dynamic virtual fitting room platform to create a
significantly enhanced customer and social experience.
Virtual try-on is a game-changer and solves what has historically been
one of the most difficult things to replicate online: understanding fit
and how an item will actually look on you. Zeekit will help us deliver
an inclusive, immersive and personalized experience for our diverse
Through Zeekit’s technology, customers will soon be able to virtually
try on items from our growing assortment of national brands like Free
People, Champion and Levi’s Strauss, as well as a mix of exclusive
brands, including private brands like Time and Tru, Terra & Sky, Wonder
Nation and George, and elevated brands like ELOQUII Elements, Free
Assembly, Scoop and Sofia Jeans by Sofia Vergara.
When the experience is live on Walmart.com, customers will simply upload
their picture or choose from a series of models that best represent
their height, shape and skin tone to instantly see themselves in any
item of clothing, mimicking the experience of trying on clothes in a
store. They can even share their virtual outfits with friends for a
second opinion. This brings an inclusive and social experience to
impressive technology has been trialed by many top brands and retailers
in the fashion industry. It uses real-time image processing to map a
person’s image into thousands of segments. Clothing is processed in a
similar manner and the equivalent points of the two are mapped into one
final simulation. Given its scalability, we believe Zeekit’s technology
can also be used to create other fashion experiences, including the
ability to build the world’s largest virtual closet and mix and match
clothing seamlessly. These exciting technologies add a social element to
the digital experience, allowing our customers to bring their unique
personalities and preferences to shopping.
At closing, we’re thrilled to welcome Zeekit’s experienced team and
three visionary founders – Yael Vizel as its CEO, Alon Kristal, chief
technology officer and Nir Appleboim, vice president of research and
development – who bring extensive experience and impressive technology
capabilities. We’re confident that with the team’s expertise in bringing
real-time image technologies, computer vision and artificial
intelligence to the world of fashion, we’ll identify even more ways to
innovate for our customers in our continued effort to be the
first-choice destination for fashion.