Apple TV 4K Introduced
September 13, 2017
Apple introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.
“Bring the magic of the cinema
straight to your living room with the new Apple TV 4K,” said Eddy Cue,
Apple’s senior vice president of Internet Software and Services.
“Customers will love watching stunning 4K HDR movies from an impressive
catalog on iTunes, while also getting automatic upgrades of 4K HDR
movies already in their iTunes library and enjoying 4K content on
services like Netflix and Amazon Prime Video, coming soon.”
•Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
•Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.
•Automatic detection of a 4K TV’s
capabilities optimizes setup for the best quality picture.
•Siri is smart about 4K HDR, so it’s unbelievably simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”).
•Later this year, the TV app is making it easier than ever to watch and get updates about live sports just by saying “Watch the Warriors game” or “What’s the score of the Cubs game?”
•Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.
•Starting this month, the TV app will
be available in Australia and Canada, in addition to the US. And, by the
end of the year, it will expand to France, Germany, Norway, Sweden and
•It’s also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices.
•With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.
•Apple TV goes beyond entertainment
to help deliver on Apple’s vision of the smart home. Since Apple TV is
always at home, it’s perfectly suited to act as a home hub for all of
your HomeKit accessories, enabling remote access as well as automated
control (e.g., automatically turning on the lights at sunset).