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Ford Reports Growing Demand for SUVs

February 12, 2018

Fresh off a record number of SUV sales in North America in 2017, Ford aims to shatter the mark again this year with its launch of an entirely new Expedition and the first-ever EcoSport.

The debut of the full-size 2018 Expedition and subcompact 2018 EcoSport for North America represents critical bookend entries in Ford’s unstoppable SUV lineup as the company looks to build upon a six-year run that has seen SUV sales swell by 28 percent.

“SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people,” said Michael O’Brien, Ford SUV marketing manager. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”

The entirely new Expedition arrives at a critical time, as the oldest Millennials – the largest demographic of three-row SUV buyers – are nearing 40. More than 80 million Millennials call the United States home, and the number of them looking for space to accommodate their growing families continues to increase.

Meanwhile, EcoSport comes to North America for the first time to join the fastest-growing segment in the industry – subcompact SUVs – just as many Baby Boomers are looking to downsize. In the past three years, the segment has more than tripled. Sales in the United States have skyrocketed, from 9,000 vehicles in 2010 to 425,000 in 2017. Last year, while the U.S. auto industry dipped 1.8 percent overall, subcompact SUVs grew 7 percent.

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