Fresh off a record number of SUV
sales in North America in 2017, Ford aims to shatter the mark again this
year with its launch of an entirely new Expedition and the first-ever
The debut of the full-size 2018 Expedition and subcompact 2018 EcoSport
for North America represents critical bookend entries in Ford’s
unstoppable SUV lineup as the company looks to build upon a six-year run
that has seen SUV sales swell by 28 percent.
“SUVs are hot, and we’ve brought two new ones to the fold that cater to
two completely different sets of people,” said Michael O’Brien, Ford SUV
marketing manager. “Whether you’re downsizing but still want SUV
capability, or looking for more space for your growing family, the Ford
lineup has you covered.”
entirely new Expedition arrives at a critical time, as the oldest
Millennials – the largest demographic of three-row SUV buyers – are
nearing 40. More than 80 million Millennials call the United States
home, and the number of them looking for space to accommodate their
growing families continues to increase.
Meanwhile, EcoSport comes to North America for the first time to join
the fastest-growing segment in the industry – subcompact SUVs – just as
many Baby Boomers are looking to downsize. In the past three years, the
segment has more than tripled. Sales in the United States have
skyrocketed, from 9,000 vehicles in 2010 to 425,000 in 2017. Last year,
while the U.S. auto industry dipped 1.8 percent overall, subcompact SUVs
grew 7 percent.